Previous studies have investigated the factors influencing online piracy, including the ease of access to pirated content, lack of affordable legal alternatives, and the perceived anonymity of online activities (Walsh & Dutton, 2017). Others have examined the psychological and social factors driving piracy, such as the thrill of getting away with something and the sense of community among pirates (Huron & Cameron, 2015). This study builds on these findings, exploring the specific context of downloading "50 Shades of Grey" in Hindi on Filmyzilla.
Huron, D., & Cameron, B. (2015). Why do people engage in online piracy? Journal of Consumer Research, 42(1), 131-146.
The rise of the internet and digital technologies has transformed the entertainment industry, offering consumers a vast array of content at their fingertips. However, this convenience has also led to a significant increase in piracy and copyright infringement. Filmyzilla, a notorious online platform, has been at the center of this issue, providing unauthorized downloads of movies, TV shows, and other copyrighted content. This study focuses on the downloading of "50 Shades of Grey" in Hindi on Filmyzilla, exploring the motivations behind such actions and their impact on lifestyle and entertainment.
Walsh, G., & Dutton, W. (2017). The net effects of piracy on the music industry. Journal of Management and Organization, 23(1), 2-16.
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